Today we are living in the most turbulent times we’ve ever seen. To continue with a business as usual mindset, companies risk becoming irrelevant. The new now requires a new way of thinking, an open mind, creativity, adaptation and a new (much more humble) tone.
I am on a mission to inspire and help B2B leaders to adopt the new truth, so they will not fall behind or be overrun. This is not about surviving and thriving alone, but about building something great, and feel great again yourself.
You CAN build an enduring ecosystem of value that inspires, boosts resilience, unites employees, attracts and unlocks sustainable growth in a landscape where the only constant is change.
To do this I have developed my signature program called YOUR NEXT NOW™, which is a fast and affordable way to RE-EXAMINE, RE-IMAGINE and RE-DESIGN your vision, your positioning, your offer, your culture, your adaptability and RE-INVENT your future succes, because those that innovate in the midst of disruption will do so much better.
DESIGN YOUR WAY FORWARD
BECAUSE THINGS ARE CHANGING
BECAUSE THE RULES OF COMPETING ARE CHANGING
BECAUSE YOUR CLIENTS’ NEEDS ARE CHANGING
PREPARE FOR
WHAT IS AHEAD
The world has changed fundamentally and with that your customers’ needs and behaviours are changing. The assumptions on which you could previously predict stable growth may no longer be valid.
Learn from the insights that emerged from today’s many crises and discover why strengthening your brand is crucial in future-proofing your business.
CLAIM A UNIQUE POSITION
The market is moving faster than ever, there is a huge offering and a lot of the same out there. Claiming a position with a niche product, better features, lower prices, faster delivery etc. is no longer enough to gain a sustainable advantage as those will be met by the competition over time.
Discover how to cut through the clutter and truly outmanoeuvre your competitor.
INCREASE YOUR ADAPTABILTY
What we know today, may not be what we need to know tomorrow. To truly thrive in a landscape dominated by change, you need to be flexible and able to come up with creative ideas fast.
Get the tools to be more innovative and create focus and alignment front to back, inward and outward. Because when everybody knows what to strive for, you can spot change early and adapt faster.
ABOUT ME
The pandemic forced me to redesign my own way forward. By re-evaluating who I am, what new value I can offer, what the world needs, I have re-designed my business model and offering during the pandemic and as a result created YOUR NEXT NOW™.
My work experience is made up of two different careers. One in a corporate environment as a Bid Executive and one in the SMB environment as an Entrepreneur and Designer.
By re-examining what makes me unique and why people should choose me, I realised that my zig zagging career path has actually taught me a unique combination of commercial and creative skills. In stead of looking at my different career paths in silos but rather imagining what fulfilling work I could do by combining my skills I realised I am well equipped to tap into more dimensional thinking required for strategy work.
BRANDING STRATEGY HAS THOUGHT ME HOW TO HELP ACCELERATE YOUR BUSINESS THROUGH THE POWER OF DESIGN, INNOVATION AND CREATIVE TRANSFORMATION
CONNECTING THE DOTS
To be a good Strategist requires business skills and insight. Creating new strategies requires one to see the intangibles and connect the dots.
I tested a proofed my abilities, by working with Level C over a period of several years, where I have been trained to see problems in their full complexity, think disruptively and design strategies that create recurring growth.
In addition I invested to learn more about innovation and read everything I could on the insights that have emerged from the many crises facing businesses today. I especially focussed on what it takes to create resilience and future proof your business for the new now.
I am a Level C certified Brand Strategist and Brand Architect and as such wish to help other businesses create resilience and make an impact.
I am proud to say I qualified as one of the first 40 Level C Brand Architects (globally), certified by the acclaimed brand strategist Marty Neumeier.
Brand architects look beneath the surface of the brand to find the points of connection within the company’s business, then use these connections to blueprint an ecosystems of value.
Where Strategists solve problems others can’t solve. Architects solve problems others can’t see.
HERE IS HOW I HAVE INTEGRATED
THAT KNOWLEDGE IN MY NEW METHOD
The world has changed significantly and with that your customers’ needs and behaviours are changing fast. To de-risk and future-proof your business for what’s next, you better start realigning your compass now.
With my program YOUR NEXT NOW™, I aim to help B2B leaders ADOPT THE NEW TRUTH, required to stay relevant, and shape their future with confidence. It is structured to help entrepreneurs execute the short-term, while reinventing the long-term. In other words performing while transforming.
YOUR NEXT NOW™ is the only brand strategy program that includes futures thinking, the 15 new leadership insights, inspires bold ideas and helps you shape your future with confidence.
In under three months we REINVENT your future succes, by co-creating a strategy for a landscape that is shifting fast. Using proven principles, we
RETHINK your vision,
REDESIGN you value offer,
RECREATE experiences
for all your stakeholders, and you will learn to
RECALIBRATE consistently to increase you adaptability and speed, so you can stay ahead of the game when your market shifts (which it will).
Together we design a strong and inspiring brand strategy that aligns with your business strategy, in a way that builds an ecosystem of value creation, outmanoeuvres your competitor and unlocks your business for continued new growth.
In fact, by making use of a first movers advantage you truly unleash the potential to disrupt and make a real impact.
THREE WAYS WE CAN GET STARTED …
YOUR NEXT NOW™
BOOTCAMP
Innovation in 1 week. Ideal for business leaders that need quick results and are willing to go through intens design sprints. Together we strengthen your identity and make it absolutely clear why they should choose you. Clear your calendar and commit to an intens week to gain clarity and focus. Walk away with your game plan and guiding principles to thrive in a changing landscape.
4 Days – One-on-one
YOUR NEXT NOW™
ONLINE PROGRAM
A paced weekly online program. Ideal for entrepreneurs and business leaders that seek the insights and tools to subsequently work with their team internally at their own pace. I take you through structured steps to redesign your strategy. Inspired by a small group of likeminded entrepreneurs you transform your business into a powerhouse in less than three months.
9 weeks – Small group set-up
YOUR NEXT NOW™
PREMIUM PROGRAM
If you require more of my dedicated consultancy effort and prefer facilitated (digital) in-house collaborative workshops. Together with your leadership team we build an agile strategy to claim and defend a unique position in your market. Getting everybody onboard will help build alignment throughout your organisation and create the foundation for continued sustainable growth.
Comitment as required
Are you COMPETING ON PRICE, struggling with stagnant growth, unsure how to capatilise on a fast evovolving market OR UNCLEAR WHAT MESSAGE TO CONVEY?
I believe every organisation is unique. I believe every business leader wants to impact more. You work too hard to settle for mediocracy. YOUR NEXT NOW™ helps you get unstuck, gain the insights and focus to truly thrive in the next now.
Book a free strategy call now, to see if we are a good fit.
GET MY FREE EBOOK NOW
3 KEY FACTORS TO ADDRESS
TO THRIVE IN THE NEW NOW
will give you some key learnings that have emerged from the current crises, my high level insights on the changing needs and desires of your customers and what key factors to address to close the gab.
